Thursday, 5 September 2013

​12.00-3.00pm     AACB Board Meeting (commencing with a working lunch)

3.00-3.30pm       AACB Annual General Meeting

                         Hotel Realm, Boardroom 1

 

3.00-6.00pm       REGISTRATION DESK OPEN

                          Hotel Realm, Hotel Foyer

 

5.45-6.15pm       FIRST TIMERS DRINKS

                         Hotel Realm, Ostani Bar

 

6.15pm              Coaches depart Hotel Realm for IMEX Reception Welcome

 

6.30-8.30pm       IMEX WELCOME RECEPTION

                         The Terrace at the Memorial, the Australian War Memorial

 

Friday, 6 September 2013

*Plenary sessions held in National Ballroom 3, Level 1

 

7.30-8.30am       C&I Committee Breakfast (by invitation only)

                          Burbury Hotel, Restaurant

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9.00-10.00am     SESSION 1: Introduction to Conference

• Welcome to Country – Paul House

• Welcome to Canberra - Robyn Hendry

• Opening Address – AACB President

• Conference Vision – John Aitken, Chair, PD Committee

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10.00-11.00am   SESSION 2: Defining Innovation – What does it mean?

                          Dr Thomas Barlow – Barlow Advisory

 

This session will set the foundations for the conference theme of “Innovation – fearless thinking, fresh ideas”. You will learn what innovation is and its importance. Widely recognised as an innovative thinker, Dr Thomas Barlow will walk you through Australian innovation and international trends, reinforcing what it means to be innovative.

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11.00-11.30am   MORNING TEA @ Café Innovation (Melbourne Room)

 

11.30-1.00pm     SESSION 3: Breakout Workshops – Innovation and My Role

• Applying innovative principles to our workplace.

• Identify barriers to innovative thinking.

• What am I going to do to become more innovative in my role?

 

          

                   3A - Membership – Carol Scott, Canberra Convention Bureau (High Courtyard South)

                   3B - Marketing – Penny Lion, Business Events Australia (High Courtyard North)

                   3C - Sales – Anthea Somerville, Qantas Airways Ltd & Alexandra Yeomans, 

                          Creative Head Media Pty Ltd (Natinoal Ballroom 4)

                   3D - Research – Andrew Hiebl, AACB (National Ballroom 3)

                   3E - AACB Board/CEOs – Dr Thomas Barlow (National Ballroom 3)

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1.00-2.00pm       LUNCH @ The Innovation Hub (Melbourne Room)

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2.00-3.30pm       SESSION 4: The Impact of Innovation on the Conventions Sector

                          Professor Ian Chubb – Australia’s Chief Scientist

                           Tim Longhurst – Futurist at Key Message

 

In this session, you will gain an insight into global industry trends that will impact the conventions sector. Our speakers will explore areas of research and innovation that Australian organisations will be focusing on over the next 10 to 15 years. This ‘big picture thinking’ will identify areas for bureaux to target so that we are in the best position to attract business events that showcase Australia’s strengths.

 

3.30-4.00pm       AFTERNOON TEA @ Café Innovation

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4.00-5.00pm       SESSION 5: Breakout Workshops – Innovation and My Bureau

• What impact is innovation having on the conventions (bureau) business?

• How can we better understand/ harness/ keep pace with innovation in key industry sectors to support bureau goals?

               

                   7A - Baby Boomers (1943-1964) (High Courtyard North)

                   7B - Generation X (1965-1981) (National Ballroom 4)

                   7C - Generation Y (1982-2000) (High Courtyard South)

 

6.00pm              Coaches depart Hotel Realm for HAPPY HOUR DRINKS

 

6.15-7.15pm       HAPPY HOUR DRINKS

                         National Arboretum Canberra

 

Saturday, 7 September 2013

​*Plenary Sessions held in National Ballroom 3, Level 1

 

7.30-8.30am       Associations Committee Breakfast (by invitation only)

                         Burbury Hotel, Restaurant

 

9.00-10.15am     SESSION 6: Innovation in the Digital Age

                         Dr Phil Robertson – Chief Operating Officer, National ICT Australia

                         Kieran O’Hea – Chief Digital Officer of Brisbane
 

In this session, Dr Phil Robertson will provide an overview of the digital age we currently live in. You will learn lessons of businesses that didn’t “get” the digital message early enough, as well as gain insights into where opportunities are likely to be found for Bureaux into the future.

 

Successful digital strategies for smart destinations: Kieran O’Hea will discuss innovation not in terms of technology, but in terms of the strategies and business models that will help organisations to transform, expand into export markets and achieve growth in the digital economy. He will cite case studies and research inspired by the Brisbane Digital Audit and the Digital Brisbane strategy.

 

10.15-10.45am   MORNING TEA @ Café Innovation (Melbourne Room)



10.45-12.00pm  SESSION 7: Breakout Workshops – Innovation and Digital Strategy

• How can we drive innovation through our Organisational Digital Strategy?

 

                   7A - Baby Boomers (1943-1964) (High Courtyard North)

                   7B - Generation X (1965-1981) (National Ballroom 4)

                   7C - Generation Y (1982-2000) (High Courtyard South)

 

12.00-1.00pm     SESSION 8: Industry Update

• Business Events Australia Update

Penny Lion – General Manager Business Events Australia, Tourism Australia

 

Penny Lion will be presenting on how Business Events Australia (BEA) are delivering a targeted marketing and trade program to increase the consideration of Australia as a premium business events destination, with the overall objective of converting business for Australia. This will include details on:

 

• Growing demand from Asia while maintaining a balanced approach for traditional markets.

• Competitively differentiating Australia, using insights from the Consumer Demand Project (CDP), recently conducted by Tourism Australia.

• Gaining a better understanding of customer requirements and building stronger relationships with them.

• Delivering better market insights and improved trade event activities, such as Dreamtime 2013.

 

• AACB Staff Scholarship 2012/13 Presentation

Rebecca McCaig – Business Development Executive, Northern Territory Convention Bureau

 

As the successful applicant of the AACB Staff Scholarship 2012/13, Rebecca McCaig will present her project report. The project undertaken by Rebecca included a 2 week study trip to Boston, USA, to further understand implementation and delivery of the Massachusetts Convention Centre Authority’s “Community Assistance by Responsible Events” program. Launched in 2010, the CARE program aims to create a directly proportional relationship between Business Events and the community.

 

• AACB’s DMAI Prize 2013 Presentation

Emelia Vimalasiri – Business Development Manager, Canberra Convention Bureau

 

As the winner of AACB’s inaugural DMAI Prize for 2013, Emelia Vimalasiri earned the opportunity to attend the Destination Marketing Association International annual convention in Orlando, Florida USA. Emelia will provide an update of the knowledge she gained by attending this international event with the 2013 theme of “Better Together, Integrating Our Strengths”.

 

1.00-2.00pm       LUNCH @ The Innovation Hub (Melbourne Room)



2.00-3.30pm       SESSION 9: “Leading Innovation” Master Class
                          Nigel Collin – CEO, Thinkativity

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Having Innovation as a value of an organisation is paramount. But how do you put into place key structures and cultural mechanisms to allow innovation to become both practical and viable on a daily basis? The real challenge facing organisations with innovation lies in knowing how to lead your innovative people, mavericks and thought leaders. How do you exploit their talents, harness their genius, and direct it towards viable ideas that drive growth?

In this session, you will:

 

 

• Discover the major barriers preventing ideas thriving in the workplace.

• Learn practical strategies to fuel and stimulate creative thinking.

• Discover key elements to build a culture that stimulates viable ideas.

 

3.30-4.00pm       AFTERNOON TEA @ Café Innovation (Melbourne Room)



4.00-5.00pm       SESSION 10: Final Session Think Tank & Conference Wrap Up

                          Nigel Collin – CEO, Thinkativity

 

A think Tank session will be conducted at the final stages of the 2 days to drive action by giving delegates a framework and the tools needed to act on the ideas generated throughout the conference as well as create a range of ideas which can be immediately put into place.

 

6.15pm              Coaches depart Hotel Realm for Gala Dinner

 

6.30-10.30pm     AACB GALA DINNER & SCHOLARSHIP PRESENTATION

                         Gandel Hall, National Gallery of Australia

 

Sunday, 8 September 2013

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8.30-10.30am     Bureaux Exchange Breakfast (Committee Staff - by invitation only)

                         Hotel Realm, Boardroom 1